Livestreamer Cathy Heung Struggles As Viewership Declines

Livestreamer Cathy Heung Struggles As Viewership Declines

He Xiangtai's live streaming e-commerce faced quality concerns, triggering a consumer trust crisis and exposing the drawbacks of the low-price "hook product" model. This incident serves as a warning to the live streaming e-commerce industry that traffic is not a panacea, and product quality and after-sales service are the key to winning consumer trust. Cross-border e-commerce sellers should learn from this, focusing on product quality upgrades and establishing a comprehensive after-sales system to remain competitive.

01/06/2026 Logistics Industry Insights
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Ebays Nopay Policy Guide for Buyers and Sellers

Ebays Nopay Policy Guide for Buyers and Sellers

eBay has clear rules against non-paying bidders, penalizing buyers who default. Sellers can recover losses by opening an Unpaid Item Case. Buyers should bid rationally to avoid impulsive actions. The article also discusses preventing "Item Not Received" disputes, emphasizing the importance of tracking and proactive communication. Furthermore, it introduces the appeal mechanism after a dispute escalation, allowing for further review of the case. This helps both buyers and sellers navigate potential issues on the platform and understand their rights and responsibilities.

01/06/2026 Logistics Encyclopedia
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Ebay Sellers Face Suspensions Over Zeroed Limits Recovery Tips

Ebay Sellers Face Suspensions Over Zeroed Limits Recovery Tips

eBay credit reset often stems from violations. Appeal methods include contacting account managers, submitting appeals via email, and providing overseas warehouse certificates. Compliance operation is crucial to avoid credit resets and maintain a healthy eBay account. Focusing on adhering to eBay's policies and guidelines, proactively addressing potential issues, and providing accurate information can significantly reduce the risk of violations and ensure consistent eBay credit availability. Prioritizing ethical business practices and transparent communication with eBay are also vital for long-term success.

01/06/2026 Logistics
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Amazon Ads Key Strategies for Better Performance

Amazon Ads Key Strategies for Better Performance

This article delves into the optimal frequency of Amazon advertising optimization, emphasizing the importance of meticulous operation. It analyzes different strategies for handling high and low relevance keywords, and provides practical advice for optimizing automatic and manual campaigns. The article also discusses the impact of frequent adjustments on ad weight and proposes a combined approach of small and large optimizations to help sellers find the best rhythm for Amazon advertising. Ultimately, it aims to guide sellers towards effective and sustainable ad performance.

01/06/2026 Logistics Encyclopedia
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Global Marketing Skills Key to International Expansion

Global Marketing Skills Key to International Expansion

This article addresses the career development of overseas marketing professionals by presenting a skills map across three stages: entry-level, mid-level, and senior-level. It elaborates on the key skills required at each stage, aiming to provide practitioners with a clear growth path. The goal is to help them quickly improve their abilities and achieve success in the field of overseas marketing. It offers a structured approach to skills acquisition and helps professionals navigate their career progression within the international marketing landscape.

01/06/2026 Logistics Industry Insights
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2024 Guide to Optimizing Amazon Listings for Visibility

2024 Guide to Optimizing Amazon Listings for Visibility

This article delves into the latest Amazon Listing copywriting scoring standards, including detailed product attribute completion, product image quantity and quality requirements, search term relevance, and new title SEO strategies. It aims to help sellers create high-quality Listings and enhance product competitiveness. The analysis covers key elements like keyword optimization, effective product descriptions, and visual appeal to improve search rankings and conversion rates on the Amazon platform. The goal is to provide actionable insights for optimizing product listings and driving sales.

01/06/2026 Logistics
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Ebay Sellers Guide to Optimizing Global Shipping

Ebay Sellers Guide to Optimizing Global Shipping

This article provides an in-depth analysis of the three main eBay shipping methods: direct shipping, overseas warehouses, and return warehouses. It offers practical advice on choosing the right shipping method and a guide to avoiding common pitfalls in eBay shipping. The aim is to help sellers master logistics and tap into the global market effectively. It explores the advantages and disadvantages of each method, providing sellers with the information needed to optimize their shipping strategies and improve customer satisfaction.

01/06/2026 Logistics Encyclopedia
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Shopee Payment Guide for Southeast Asian Sellers

Shopee Payment Guide for Southeast Asian Sellers

This article provides a detailed analysis of Shopee's payment collection process and payment methods. It compares the advantages and disadvantages of Payoneer and PingPong, and offers information on settlement currencies and disbursement cycles for various Shopee sites. Furthermore, it summarizes key precautions and tips to avoid common pitfalls in payment collection, helping Shopee sellers efficiently and securely receive payments and succeed in cross-border e-commerce. The guide aims to empower sellers to navigate the complexities of international payments effectively.

01/06/2026 International Settlement
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Amazon Provides Free Stock Images to Sellers to Avoid Copyright Issues

Amazon Provides Free Stock Images to Sellers to Avoid Copyright Issues

Amazon has partnered with Shutterstock to launch a free image library, providing sellers with a vast collection of compliant images. This addresses copyright issues, reduces operational costs, and helps sellers create more appealing product images, enhancing competitiveness in cross-border e-commerce. To access the library, log in to Seller Central, navigate to the advertising management page, select ad creatives, click on creative assets, and search for desired materials using keywords. This initiative simplifies sourcing high-quality, legally compliant images for Amazon sellers.

01/06/2026 Logistics Industry Insights
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Amazon Sellers Face Stagnant Pay Seek Career Alternatives

Amazon Sellers Face Stagnant Pay Seek Career Alternatives

This article analyzes the current salary situation and career development bottlenecks for Amazon operations positions. It points out that increased industry competition and changes in platform policies have led to a career crisis for operations personnel around the age of 35. The article also discusses the opportunities and challenges of Temu operations, as well as two career paths: freelancing versus long-term development within a company. Finally, it provides suggestions for operations personnel on how to find breakthroughs in established stores.

01/06/2026 Logistics Industry Insights
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